Category Archives for "Blog"

Media Relations

Media Relations

Media Relations Journalists often get a bad rap. They’re sometimes called ambulance chasers or accused of never letting the facts get in the way of a good story. The truth is, they are professionals who are trying to serve the public. Do they get things wrong sometimes? Absolutely. The reality is they have multiple deadlines throughout the […]

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How to Create an Effective Communications Plan for Businesses and Non-Profits

Communications planning for businesses and nonprofits

How to Create an Effective Communications Plan for Businesses and Non-Profits  Most businesses and non-profits these days operate on tight budgets, require more staff, or rely on volunteers.  Several times throughout the year non-profits will ask the public for money through radio-thons, gala events, or other fundraising projects. Businesses will run customer appreciation events […]

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Top 5 Shooting Tips

Top 5 Shooting Tips The key to a great shot is composition! Simply put, it’s how you set up your shot. Here’s top 5 tips to help frame your video shot: 1. Rule of Thirds. It is one of the first things a budding videographer will learn. The natural tendency is to place the subject […]

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How Do You Become Camera-Ready?

How to become camera-ready

How Do You Become Camera-Ready? How to become camera-ready for your next business video Getting Ready Overall, the key goal for participants is to be the best version of their true self. The way to do this is to be prepared and relaxed when recording.  Participants should think to themselves, “I am happy to be […]

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5 Communication Strategies That Increase Employee Engagement

5 Communication Strategies That Increase Employee Engagement

5 Communication Strategies That Increase Employee Engagement Employees and volunteers are an important part, if not the most important part, of your business. If you want your business to succeed, these people are the key. So, if you’re working on a plan for  2018, engaging staff and clearly communicating what you want to achieve is critical. “Engage early and […]

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