Value of Membership Communications


Value of Membership CommunicationsMembership communications within your organization is a powerful tool. If you do it right, you can create a team of ambassadors who will sing your praises. This can lead to an increase in memberships or appreciation for the services you provide. It is also one of the best forms of advertising.

A strategic and consistent communications approach can create a community in which people feel inspired to come to be a part of the organization.

So what do you need to do? Well, you need to have leaders who want to communicate and they have to be good communicators themselves. If not, elect different people or get the training needed to be this type of leader.

Then, develop a strategy for your organization that will cover five important areas:

  • Share the organization’s strategy. Be clear on what you want to achieve, your standards, how you want to do it and the timeline. Tell members often and provide regular updates.
  • Explain their role and how their participation connects back to the successful delivery of the strategy.  Tailor your messages for member groups and always be consistent.
  • Empower and motivate your members to want to be a part of the success of the organization.  Help them feel pride and highlight areas of professional growth and opportunity. An engaged membership feels valued.
  • Encourage members to participate. Form working groups or hold town halls. This helps them feel valued and that they have a voice. And every now and then, have less formal gatherings.
  • Follow up. Be sure to check in with the membership to see how they are doing. Find out if there are any issues or allow them to share their success stories.

There is a mountain of research out there that proves motivated individuals help deliver stronger business results. The key is for you to develop the right plan with the right leaders, to connect and engage with your membership to make it happen.  Want to know how you can do this with limited staffing and budgets? Download your free guide below.

Get our Communications Planning Guide 

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